Introduction: Japan’s Unique Evolution That Global Players Often Miss In 2025, retail media accelerated globally. Industry attention has focused on major platforms and measurement stacks such as Amazon Marketing Cloud , Walmart Luminate (renamed “Scintilla”) , and Kroger’s 84.51° . Yet many overseas manufacturers still underestimate what is happening in Japan. The reason is structural: global data strategies often assume a distributed ecosystem—multiple retailers, multiple platforms, and...

Introduction: Payments Are No Longer “Processing” — They Are Experience Many global companies still regard payments as the final technical step in the purchase process. Customers select a product, add it to the cart, and complete payment—the last step is often treated as a simple system transaction. In Japan, this perception is already outdated. Payments are no longer merely the final step of checkout; they have become one of the most decisive factors shaping the overall purchase experience....

Introduction: The Real Shift Is Not the Disappearance of CookiesFor several years, the planned deprecation of third-party cookies in Google Chrome drew intense attention. In July 2024, Google revised its position and announced it would maintain third-party cookie availability under a new user choice framework. As a result, the immediate issue is no longer a sudden, universal disappearance of cookies. However, the real transformation affecting digital marketing is happening elsewhere.Stricter...