Accelerating Digitalization and Non-Face-to-Face Demand in Japan's E-Commerce Market and Implications for Overseas Manufacturers
Japan’s e-commerce market continues to expand as digitalization and non-face-to-face purchasing behaviors become increasingly embedded in consumer and business activities. According to the Ministry of Economy, Trade and Industry (METI), the market size in FY2024 reached: BtoC EC: 26.1 trillion yen (+5.1% year-over-year) BtoB EC: 514.4 trillion yen (+10.6% year-over-year) The shift toward online transactions is supported by improvements in digital infrastructure, operational e
Current Status of Cross-Border E-Commerce Activation in Japan's E-Commerce Market and Implications for Overseas Manufacturers
Japan’s e-commerce market continues to expand not only in domestic transactions but also in cross-border e-commerce, where overseas consumers purchase Japanese products online. According to the Ministry of Economy, Trade and Industry (METI) “FY2024 E-Commerce Market Survey,” the value of purchases made by overseas consumers through cross-border e-commerce reached: Purchases from China: 2.6372 trillion JPY (+8.5% year-on-year) Purchases from the United States: 3.1397 trillion
Variations in E-Commerce Penetration Rates by Sector in the Japanese E-Commerce Market and Initiatives to Address Them
Japan’s e-commerce market consists of multiple segments, including merchandise, services, digital content, business-to-business (BtoB) transactions, and consumer-to-consumer (CtoC) transactions. Each segment shows a different level of e-commerce penetration (the share of transactions conducted online). This report outlines the differences in e-commerce penetration rates based on the Ministry of Economy, Trade and Industry’s “FY2024 E-Commerce Market Survey,” and discusses the
Expansion of the Travel and Services Sector in Japan's E-Commerce Market and Implications for Overseas Manufacturers
The consumer e-commerce (BtoC-EC) market in Japan reached 26.1 trillion yen in FY2024, continuing its growth trend. Within this market, the travel and service segments have shown particularly notable expansion, supported by the normalization of online consumer behavior and recovery in mobility and leisure demand. Based on the Ministry of Economy, Trade and Industry’s “FY2024 E-Commerce Market Survey,” this report outlines market size and trends in travel, food services, ticke
Size and Growth Trends by Category in Japan's E-Commerce Market
Japan’s e-commerce market continues to expand in both consumer (BtoC) and business (BtoB) segments.Understanding category-level market size and growth trends is essential for developing effective market entry and product strategies. 1. Major Categories in the BtoC E-Commerce Market The BtoC-EC market reached ¥26.1 trillion in FY2024 (+5.1% YoY) .The following are the five core merchandise categories and their performance indicators. Category Market Size (¥ Trillion) Growth Ra
Analysis of Growth Outlook for Japan's Overall E-Commerce Market
Introduction: Market Scale and Growth Overview In FY2024, Japan’s e-commerce market reached new record highs: Segment Market Size YoY Growth Consumer (BtoC) E-Commerce ¥26.1 trillion +5.1% Business-to-Business (BtoB) E-Commerce ¥514.4 trillion +10.6% (Source: FY2024 E-Commerce Market Survey , Ministry of Economy, Trade and Industry, METI) The continued expansion in both BtoC and BtoB segments reflects a broad digital shift in transaction behavior, driven by the advancement of
The Current State of Rapid Growth in B2B E-Commerce in Japan and Business Opportunities
Japan’s e-co Based on the FY2024 “E-Commerce Market Survey” by Japan’s Ministry of Economy, Trade and Industry (METI) Japan’s business-to-business (B2B) e-commerce market reached a record ¥514.4 trillion in 2024 , achieving a 10.6% year-on-year increase , according to the FY2024 E-Commerce Market Survey released by METI in August 2025.This report examines the current landscape, key growth drivers, and strategic insights for overseas manufacturers seeking to enter Japan’s ra
Stable Growth of Japan's C2C E-Commerce Market and Implications for Overseas Manufacturers
Japan’s consumer-to-consumer (CtoC) e-commerce market continues to expand steadily, driven by the widespread use of flea market apps and secondhand trading platforms.According to the FY2024 “E-Commerce Market Survey” by Japan’s Ministry of Economy, Trade and Industry (METI) , the CtoC-EC market reached 2.53 trillion yen, up 1.82% year on year , maintaining stable growth.This market enables consumers to sell and purchase goods directly with each other online and spans a wide r
Trends in Increasing E-Commerce Penetration Rates in Japan and Business Opportunities
Japan’s e-commerce market has entered a phase of accelerated digitalization—not only in business-to-consumer (BtoC) transactions but also in business-to-business (BtoB) exchanges. The latest FY2024 E-Commerce Market Survey by Japan’s Ministry of Economy, Trade and Industry (METI) highlights a steady increase in e-commerce penetration rates , reflecting how deeply online transactions are integrated into both consumer behavior and corporate operations. This report systematic
Expansion of Japan's E-Commerce Market Size
Japan’s e-commerce market continues to show remarkable momentum. In 2024, the BtoC (consumer) e-commerce market reached a record ¥26.1 trillion (up 5.1% year-on-year), while the BtoB (business-to-business) e-commerce market expanded to ¥514.4 trillion (up 10.6%), reflecting rapid digitalization across industries. (Source: METI) Latest Market Size and Growth Trends According to the 2024 survey by the Ministry of Economy, Trade and Industry (METI), Japan’s BtoC e-commerce m
