Japan E-Commerce Association

ABC Fanlife: A Successful Model for Integrating TV Shopping and E-Commerce to Expand Customer Bases and Improve Operational Efficiency 1. Business Background of ABC Fanlife and Challenges in the TV Shopping Model 1.1 Corporate Overview and Market Context ABC Fanlife, part of the Asahi Broadcasting Group, operates a commerce business centered on television shopping programs such as Senobura Honpo  and Rakuraku Manten Seikatsu . The company manages everything from TV program pr

BS Nippon Corporation: A Leading Case of TV Commerce × E-Commerce Integration Achieving 90% Reduction in Operational Workload 1. Business Background and Initial Challenges 1.1 About BS Nippon and Its EC Operations BS Nippon Corporation operates TV broadcasting as its core business while also running the in-house television shopping program “BS Nippon SHOP.” Initially, the company focused on anime-related merchandise and character goods, but in recent years it has expanded its

TORAJI: Building an Integrated “TORAJI Economic Zone” Through EC–Store–App OMO Transformation 1. What Is the “TORAJI Economic Zone”? TORAJI is a well-known yakiniku (Japanese BBQ) brand operating more than 70 restaurants nationwide. During the COVID-19 pandemic, the company rapidly expanded its e-commerce operations in response to rising demand for contactless dining and premium at-home meals. TORAJI then advanced a bold initiative: building the “TORAJI Economic Zone,” an int

ZOZOTOWN’s “ZOZOSUIT” and “ZOZOMAT”: How Body Measurement Technology Transformed Size Recommendations in Fashion E-Commerce 1. Structural Challenges in the Fashion E-Commerce Industry 1.1 The Industry-Wide Problem of High Return Rates One of the biggest challenges in fashion e-commerce is the consistently high return rate .Industry data often cites an average return rate of around 30% , driven by: Size mismatches Differences between product images and the actual item The comm

Nagomiya Co., Ltd.: Achieving Full Elimination of FAX Orders, Workforce Reduction, and New Customer Acquisition Through B2B E-Commerce Adoption 1. Company Background and Organizational Challenges 1.1 Overview and Market Position of Nagomiya Nagomiya Co., Ltd., founded in 2009, has grown over 15 years into a reliable wholesaler specializing in commercial-use Japanese confectionery. Key business characteristics include: Products:  Commercial-use wagashi sourced from manufacture

1. Business Background and the Need for EC Transformation 1.1 A Long-Established Brand with 130 Years of History Founded in 1890, Kikunoya Honten is one of Japan’s most prestigious traditional confectionery brands.Its signature product, Fukiyose  (assorted dry sweets), has been a flagship item since the late Taishō era and is widely recognized as a representative gift from Ginza. The company operates across multiple channels: Ginza main store, Shibuya, and Tokyo Station Depar

1. Background of Yamazen and the Strategic Need for “Yamazen Bizcom” 1.1 Traditional Sales Channels and the Discovery of Hidden Corporate Demand For many years, Yamazen primarily sold its consumer products—such as circulators, hot plates, furniture, and small appliances—through home centers and large EC malls. However, detailed analysis of sales data revealed a significant insight: the rate of receipt issuance was far higher than expected , indicating substantial purchasing b

1. Background of Nishimatsuya and Initial Challenges Since its founding in 1985, Nishimatsuya has been a leading retailer of affordable and high-quality baby and children’s products. Its core customer base consists of families who continue purchasing from pregnancy through early elementary school—often over a span of nearly ten years. 1.1 Limitations of a Brick-and-Mortar-Centered Business Model Although Nishimatsuya began selling on EC malls such as au PAY Market in the late

Toyosu Fisheries Direct Market Co., Ltd.: Achieving Operational Efficiency and 1.2× Higher Average Order Value / 1.5× Revenue Growth Through B2B E-Commerce Toyosu Fisheries Direct Market Co., Ltd. (hereafter “Toyoichi”) is a seafood distribution company that procures fresh fish from ports across Japan and supplies them to restaurants and foodservice businesses. Beginning in 2024, Toyoichi introduced the B2B e-commerce platform “B-Cart”  along with the cloud-based business app

1. Business Background and the Imperative for Omni-Channel Integration 1.1 A Store-Centric Business Model and Its Structural Challenges Ryohin Keikaku, the operator of MUJI, had built a highly store-centric business model. As of February 2016, the company operated 312 directly managed stores in Japan , with approximately 90% of revenue coming from physical stores . Several structural challenges emerged as consumer behavior diversified across digital and physical channels: Dif