Environmental Impact Strategy Transforms into Competitiveness: Why Green Logistics Will Dominate Japan's E-Commerce Market in 2026
Introduction: From the “2024 Logistics Issue” to the Carbon-Neutral Era In April 2024, Japan introduced a cap on overtime work for truck drivers, including an annual limit of 960 hours. This regulatory change brought the so-called “2024 logistics issue” into sharp focus as a real management challenge. Government estimates indicate that by 2030, Japan could face a transportation capacity shortage of approximately 19.5% due to driver shortages, with the shortfall potentially r
A major regulatory shift awaits: In 2026, readiness for the consumer law revision will determine competitiveness.
Introduction: How the “Interim Report” Expected in Summer 2026 Will Reshape Japan’s E-Commerce Market Japan’s consumer protection framework is entering a major turning point. In November 2025, the Consumer Affairs Agency launched a review committee to reconsider the Consumer Contract Act. This was followed in January 2026 by the establishment of a parallel committee focusing on digital transactions, including a review of the Act on Specified Commercial Transactions. These ini
Entertainment Merges with Sales: Overseas Manufacturers' Strategy to Dominate Japan's E-Commerce Market Through the Live Commerce Revolution in 2026
Introduction: China’s Live Commerce Scale Is Becoming Real in Japan Live commerce has already become a mainstream growth engine in China. According to iResearch projections referenced by JETRO, China’s live commerce GMV is expected to reach 6.4172 trillion yuan in 2025 , approaching roughly a quarter of total online retail. Meanwhile, Japan’s B2C e-commerce market continues to expand. Japan’s Ministry of Economy, Trade and Industry (METI) reports that Japan’s 2024 B2C e-comme
