10 Keys to Effective PR for Overseas Brands in the Japanese EC Market— A Local Success Guide for Southeast Asian Companies Based on the Latest Japanese Business Cases
Japan’s e-commerce market was valued at 22.7 trillion yen in 2023 (according to METI). With its high digital literacy, consumer...
What Kind of Country Manager Is Ideal for Localizing E-Commerce in Japan?
Japan's e-commerce market is one of the most advanced and demanding in the world. For overseas brands—especially from Southeast...
What Kind of Country Manager Is Ideal for Localizing E-Commerce in Japan?
Japan's e-commerce market is one of the most advanced and demanding in the world. For overseas brands—especially from Southeast...
Capturing Japan’s ¥25 Trillion E-Commerce Market
— The Golden Route for Southeast Asian Brands — Japan boasts a unique consumer culture, mature infrastructure, and high purchasing power,...
Cross-Border E-Commerce Targeting Niche Markets: The Case of Fake Food Japan
1. Market Background and Business Overview Fake Food Japan is a cross-border e-commerce site specializing in food replicas, operated by...
Confident Entry through Legal ComplianceA Comprehensive Guide to Japanese EC Regulations: From PMD and Labeling Laws to Trademark, Customs, and Tax Systems
Japan’s e-commerce market is built on strict consumer protection frameworks and regulatory transparency. For Southeast Asian brands...
Triple Your Revenue by 2030! A Future Outlook on Japan's E-Commerce Market and a Step Map for Southeast Asian Companies
― Charting a new growth curve through next-generation case studies Japan's BtoC e-commerce market stood at approximately ¥13.9 trillion...
Leveraging the Power of "Made in Japan"
— How Overseas Brands Can Maximize Brand Value in Japan’s E-Commerce Market — Japan’s e-commerce market is a unique environment where the...
The Forefront of Sustainable E-Commerce Driven by Sustainability and ESG Management
1. Market Growth and Trends in Sustainable E-Commerce In 2025, Japan’s sustainability and ESG service market is projected to reach ¥273.5...
The Evolution of Subscription E-Commerce: Successful Flat-Rate Models in Food, Apparel, and Cosmetics
1. Overview and Market Growth of Subscription E-Commerce Subscription-based e-commerce has rapidly expanded across industries such as...
