Chapter 3: Marketing on Autopilot—Running Ads, Content, and Campaigns with Generative AI Workflows
3-1. How AI Is Transforming Marketing Bottlenecks Globally, marketing is one of the functions where AI adoption has progressed most rapidly. As of 2025, 88% of marketers are reported to be using some form of AI tool, and 71% have already integrated generative AI into their daily work. The AI marketing market is projected to grow from approximately $47.3 billion in 2025 to $107.5 billion by 2028, representing a compound annual growth rate (CAGR) of about 36.6%. This accelerati
Chapter 2: Sales Automation—Creating a “24-Hour Sales Organization” with AI Scoring and Agents
2-1. The Three Limits Facing Sales Teams in Japan Across both B2B and B2C sectors in Japan, many sales organizations are confronting the same three limitations. The first is time . Salespeople are estimated to spend only around 25% of their day actually selling, while the rest is consumed by administrative work such as CRM entry, customer research, drafting emails, and internal coordination. The second is talent . In Japan, where population aging and labor shortages are inten
Chapter 1: The Era of AI Business Operating Systems—Japan’s “Cautious but Serious” Shift Toward Automation
1-1. Why the World Should Pay Attention to Japan’s “AI Business OS” Now Japan is one of the advanced economies confronting both severe labor shortages and demanding quality expectations earlier than most. As population decline and aging accelerate, the working-age population is projected to continue shrinking toward 2030. At the same time, industries ranging from manufacturing to services are expected to maintain globally recognized standards of precision, reliability, and ho
