Japan E-Commerce Association

1. Business Background and the Imperative for Omni-Channel Integration 1.1 A Store-Centric Business Model and Its Structural Challenges Ryohin Keikaku, the operator of MUJI, had built a highly store-centric business model. As of February 2016, the company operated 312 directly managed stores in Japan , with approximately 90% of revenue coming from physical stores . Several structural challenges emerged as consumer behavior diversified across digital and physical channels: Dif