Research Committee

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Feature Articles

Call for participants for the poster session (Metaverse venue) at the 4th (2022) Japan Society of E-Commerce National Research Presentation Conference

Regarding the 4th National Research Presentation Conference (2022)

Latest Articles

Turning Weaknesses into Selling Points: Positioning Strategies That Turn Small Batches, Handcrafted Work, and Regional Origins into Value

Focus Only on Your Loyal Customers—The Strategy for Shifting to “Brand-Specific E-Commerce” Supported by Repeat Buyers

Graduating from Mall Dependency: Steps to Grow Your Own E-Commerce and Reclaim Profits and Customer Data

Leveraging External Resources: “Relying on Others” Management That Fully Utilizes Experts, Support Organizations, and Subsidies

Zero Advertising Costs: How to Become a “Searchable Store” Through Content and Social Media Customer Acquisition Strategy

Freeing Up 10 Hours Next Month: A “Things Not to Do” List and Work Streamlining Techniques That Keep Things Running Even With Staff Shortages

How to Build a Small Brand: Crafting Narratives and World-Building to Compete on Price

DX in the Age of Staffing Shortages: How to Transform Your Business into a “Labor-Saving E-Commerce” by Automating Inventory, Orders, and Inquiries

Changing the Battleground──A “Niche × Premium” Product Strategy to Avoid Head-On Collisions with Major Players

“Customer-Interactive Live Commerce”: A Japan-Specific Business Model: A New Sales Experience Fostering Polite Service and Dialogue

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