Chapter 8: Common Pitfalls
The failure rate of dynamic pricing implementations is high. According to industry analyses frequently cited in the EC sector, many companies fail not because the technology itself is flawed, but because they operate it without clear rules, objectives, or governance. While successful companies often achieve ROI above 4x, failed implementations commonly suffer from collapsing gross margins, customer churn, and long-term brand damage. This chapter systematically explains the ei
