The Impact of Japan's Aging Population on the Online Shopping Behavior of the Elderly
Japan’s Aging Population and the Current State of Senior E-Commerce Japan is a super-aging society, with roughly 30% of its total population aged 65 and older—a phenomenon rarely seen elsewhere in the world. While this might initially seem like a concern for market shrinkage, in reality, it presents growth opportunities in the senior market and new avenues for online shopping. Characteristics of Senior Consumers’ Online Shopping Behavior According to the 2023 Communications U
10 Keys to Effective PR for Overseas Brands in the Japanese EC Market— A Local Success Guide for Southeast Asian Companies Based on the Latest Japanese Business Cases
Japan’s e-commerce market was valued at 22.7 trillion yen in 2023 (according to METI). With its high digital literacy, consumer...
What Kind of Country Manager Is Ideal for Localizing E-Commerce in Japan?
Japan's e-commerce market is one of the most advanced and demanding in the world. For overseas brands—especially from Southeast...
What Kind of Country Manager Is Ideal for Localizing E-Commerce in Japan?
Japan's e-commerce market is one of the most advanced and demanding in the world. For overseas brands—especially from Southeast...
Capturing Japan’s ¥25 Trillion E-Commerce Market
— The Golden Route for Southeast Asian Brands — Japan boasts a unique consumer culture, mature infrastructure, and high purchasing power,...
Cross-Border E-Commerce Targeting Niche Markets: The Case of Fake Food Japan
1. Market Background and Business Overview Fake Food Japan is a cross-border e-commerce site specializing in food replicas, operated by...
Confident Entry through Legal ComplianceA Comprehensive Guide to Japanese EC Regulations: From PMD and Labeling Laws to Trademark, Customs, and Tax Systems
Japan’s e-commerce market is built on strict consumer protection frameworks and regulatory transparency. For Southeast Asian brands...
Triple Your Revenue by 2030! A Future Outlook on Japan's E-Commerce Market and a Step Map for Southeast Asian Companies
― Charting a new growth curve through next-generation case studies Japan's BtoC e-commerce market stood at approximately ¥13.9 trillion...
Leveraging the Power of "Made in Japan"
— How Overseas Brands Can Maximize Brand Value in Japan’s E-Commerce Market — Japan’s e-commerce market is a unique environment where the...
The Forefront of Sustainable E-Commerce Driven by Sustainability and ESG Management
1. Market Growth and Trends in Sustainable E-Commerce In 2025, Japan’s sustainability and ESG service market is projected to reach ¥273.5...
